R Bazar

Retail leadership in India through innovation and transformation


Every day, RFL Group brings multiple products, opportunities and services to millions of customers in India. Through more than over 17 million square feet of retail space, we serve customers in the country. Most of all, we help India shop, save and realize dreams and aspirations to live a better quality of life every day.

RFL Group understands the soul of Indian consumers. As one of India’s retail pioneers with multiple retail formats, we connect a diverse and passionate community of Indian buyers, sellers and businesses. The collective impact on business is staggering: Around 300 million customers walk into our stores each year and choose products and services supplied by over 30,000 small, medium and large entrepreneurs and manufacturers from across India. And this number is set to grow.

RFL Group offers new ways of thinking about retail and consumerism in India. We believe Retail must take the lead in renewing our economic growth trajectory. Leveraging the experience and insights gained in pioneering retail in India, we have developed a deeper understanding of the evolution of modern Indian retail and its role in driving sustainable economic growth.

We believe in channelizing our energies to research-based innovation for generating value and delivering better experiences to customers. We are focused on achieving sustainable business performance through the synergy of customers, communities and partners by ongoing learning, unlearning and adaptation. We take pride in our Indianness. Our belief in inclusiveness for long-term sustainable growth and economic prosperity evokes trust among consumers. The inception of R Bazar Online stems from this core ideology of RFL Group.

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